Thoughts

5 Things worth thinking about before calling an architect

You don’t need to have everything figured out before talking to an architect. Actually, you probably shouldn’t. But there are a few things worth thinking about before that first conversation. Not answers, necessarily. Just a starting point. 1. How do you actually spend your time?…

Zac TroutOctober 16, 2026

Projects

More than a brewery

Arkansas Trails Brewing has always been about more than just beer. The building itself carries a lot of history. Long before it became a brewery, it was home to Garrison Engineering, where ATB owner Adam Jones’ grandfather spent decades machining parts, sketching ideas and building…

Eric LongSeptember 15, 2026

Thoughts

What clients usually get wrong

Most people come into a project with a pretty clear idea of what they want. They’ve saved photos, thought through layouts, generally know their style and maybe even started a Pinterest board. None of that is a problem. It’s a good place to start. Where…

Eric LongAugust 21, 2026

kourtis pavilion low res Photo 2 optimized

Thoughts

A different kind of architecture firm

Every project we take on starts with understanding the place and the people who will use it. We spend time learning how a site works, what matters to the client and what the building needs to support day to day. That early work shapes everything…

Eric LongMay 18, 2026

Process Thoughts

What the Ozarks have taught us about building

We’ve spent much of our careers working in and around the Ozarks. It’s where we live, where we work and where many of our projects have taken shape. Over time, this landscape has shaped how we think about architecture in ways no textbook ever could.Most…

Eric LongApril 29, 2026

Thoughts

Why every Phase project starts with listening

Most people think architecture starts with drawings. It doesn’t. At Phase, it starts with listening. Before we even sketch a line, we spend time understanding three things: the site, the people and the way the space will actually be used. Listening to the site first…

Eric LongApril 20, 2026

5 Things worth thinking about before calling an architect

More than a brewery

What clients usually get wrong

A different kind of architecture firm

What the Ozarks have taught us about building

Why every Phase project starts with listening

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